Parenthood can be an incredible journey—but let’s face it, it isn’t always easy. As new parents ourselves, we recognized how isolating and overwhelming raising a child can feel. The endless questions, the late-night worries, and the unexpected lifestyle shifts can make building a supportive network feel like an uphill battle. That’s why we started BNCH—to create a space where parents can genuinely connect, learn from each other, and build lasting friendships around the interests and values that matter most.
At BNCH, we believe that the parenting experience should be uplifting, collaborative, and yes—fun. From sleepless nights with newborns, to navigating social circles that revolve exclusively around kids, to seeking practical advice on travel and career balance, we know parents need more than just another online forum. We envisioned a platform that fosters real connections with families who share the same passions, goals, and lifestyle, rather than linking you solely because you have children of similar ages.
Our mission is to help every parent find their unique “village”—a community that supports them through the ups and downs of family life. Whether you’re looking for fellow adventure-lovers to plan a getaway or simply searching for local friends who understand your perspective, BNCH is here to connect you with the people who “get it.”
Our Team
Adam Erickson, Co-Founder
Father of 4-year-old twin daughters, Adam has been running the e-commerce agency Lemonade Creative for 15 years. Throughout his career, he’s built and managed high-profile digital experiences for brands like Goop, Cravings by Chrissy Teigen, and La Ligne—helping them scale to reach massive audiences and boost engagement. With a passion for solving real-life challenges through innovative tech solutions, Adam ensures BNCH provides an intuitive platform that parents genuinely love to use.
Eviana Hartman, Head of Content
Mother of Clarisse (8), Eviana is an accomplished writer who has contributed to Vogue, T Magazine, and other top publications. Her knack for storytelling and editorial expertise brings BNCH’s content to life with authenticity and warmth. Eviana’s goal is to make sure every parent feels seen and supported, whether they’re reading tips for traveling with toddlers or diving into community conversations about navigating a new school year.
Ned Lampert, Creative Director
Father of Summer (7 months), Ned previously served as Executive Creative Director at Space150, where he led brand strategy and creative for clients like Nike, Call of Duty, Apple, Beats, and Red Bull. With a proven track record in building compelling brand identities, Ned oversees BNCH’s look and feel—ensuring our app is not only functional, but also a visually engaging and inclusive space for modern families.
Our mission is to create a supportive, intelligent, and welcoming platform where parents from every walk of life can forge genuine connections, exchange real-world insights, and discover the village they need to thrive.
Join Us on the Journey
We built BNCH to transform how parents connect and thrive in every season of family life. Our commitment is to craft a safe and welcoming environment where you can find your people, tap into a collective well of wisdom, and share the many joys (and struggles) of parenthood with those who understand you best.
From our family to yours—welcome to BNCH. We can’t wait to see you inside the community!
